President Biden may cast his arrival in the White House as a return to business as usual at 1600 Pennsylvania Avenue, but there’s at least one way he’s breaking from prevailing presidential tradition: he wears a Rolex.
At his inauguration, Mr. Biden laid his hand on the family Bible wearing a stainless steel Rolex Datejust watch with a blue dial, a model that retails for more than $7,000 and is a far cry from the Everyman timepieces that every president not named Trump has worn conspicuously in recent decades.
To many, a president wearing a luxury watch might not seem unusual. Shouldn’t the leader of the free world wear a power watch befitting his position? (Never mind that it costs the equivalent of dozen or so stimulus checks.)
That concept was widely accepted once, back when Dwight D. Eisenhower and Lyndon B. Johnson posed guiltlessly for Oval Office portraits wearing gold Rolexes. Not for nothing is Rolex’s storied gold Day-Date model known as the “President.”